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Özgün Başlık
Extracting Value From the Big Data in Supply Chain : a Review of Applications

Yazarlar
Esra Yaşar, Tuba Ulusoy

Dergi Adı
Proceedings of the 15th International Logistics and Supply Chain Congress : Big data analytics in logistics and supply chain

Cilt
2017

Anahtar Kelimeler
Big Data ; customer satisfaction ; risks ; supply chain ; uncertainties

Özet
Big Data is comprised of extremely large data sets that are difficult to manage and analyze. However, nowadays, in order to reach their goals, firms are looking for the techniques and tools for handling big data efficiently. The main aim of the firms is to sustain their profitability by understanding the customer needs right and competing with rivals. For this reason, they should manage supply chain by considering the data collected from all the stages in the chain. In this study, we present applications that are used big data collected from different kinds of channels, such as social media, the Web, and smartphone applications, to minimize risks and uncertainties and to maximize customer satisfaction.